I have to admit that I was wrong about tokens and airdrops. My views about them have changed significantly in the past month.
Previously, I may despise the acts of issuing tokens and airdrops, thinking of them as coins out of thin air which have no true value.
I have also seen a few NFTs delivered mediocrely on tokens and airdrops:
Robotos has issued a few airdrops in the past, but it did not send the main collection floor price above 1ETH.
Cool cats delivered Cool Pets, but it only produced short term price boosts to the main collection.
However, when airdrops and token launches are delivered extraordinarily, they generate buzzs all over the street, and boost the collection price significantly:
Bored Ape has done this extremely well with MAYC, Ape Coin, etc.
Azuki is killing it recently with the “Something Official” drop.
In Web2, IPO could be the best marketing event ever to a company. Ape Coin has done it so well that it might be the best marketing event ever to BAYC.
Everything here is about marketing. The key is to deliver something remarkable.
When something remarkable drops, it:
Allows more people to join your community
Creates more buzz through people talking about them
I absolutely love how well Azuki has delivered on remarkable marketing. It’s so simple and powerful.
“CHECK YOUR WALLET”:
“Refresh your metadata.”
Make it simple. Make it remarkable.
P.S. @Doodles pls do a token and airdrop soon.